Identify key touchpoints, data collection opportunities, and analytics insights across the customer journey
This interactive customer journey mapping tool helps identify data blind spots in your customer interactions. By analyzing each stage of the journey, you can discover opportunities to collect valuable data and derive insights that drive revenue growth.
Instructions:
How potential customers discover your brand
Only 15% of businesses properly attribute revenue to organic search efforts due to disconnected analytics systems.
85% of content teams measure success by page views alone, missing deeper engagement metrics that better predict conversion.
How prospects evaluate your offerings against alternatives
63% of businesses don't connect feature interest data with eventual purchase decisions to identify key selling points.
Only 22% of companies use email engagement data to personalize the sales process when prospects convert to leads.
82% of businesses lack visibility into which competitors their prospects are actively considering.
How customers make the final decision to buy
The average cart abandonment rate is 69.8%, yet only 13% of companies have real-time recovery systems in place.
75% of companies don't analyze sales call recordings to identify patterns in successful vs. unsuccessful conversations.
Only 28% of businesses analyze which specific features drive customers to select higher tier plans.
How customers engage after purchase and become advocates
67% of companies can't accurately predict which customers are at risk of churning based on usage patterns.
Only 24% of businesses integrate support ticket data with product development priorities.
92% of companies don't measure the lifetime value difference between referred vs. non-referred customers.
Use this visualization to identify your current analytics maturity across the customer journey stages.
Next Steps:
Get your complete "5 Data Blind Spots" workbook with all templates and tools included.
Social Media Analytics Insights:
70% of businesses fail to connect social engagement metrics to actual conversion events later in the funnel.